From training SMBs with Digital Durchstarten to rewarding community efforts at the Smart Hero Awards, Facebook is actively partnering with the local community and supporting economic growth in Germany.
20,000 SMBs trained in 2017
270m people connected to the German Mittelstand
60% of SMBs in Germany find new customers through Facebook
5 Developer Circles
Supporting the backbone of the German economy.
Sharing digital skills and using technology for good.
Driving smoother mobility.
Our programs in Germany help support economic growth and the use of technology for good.
We believe that digitization is an opportunity for economic growth. Facebook supports German businesses, students and members of the community with the skills and tools they need to unlock opportunities in today's globalized digital economy.
The Internet is an ideal place to access communities, support each other and help overcome society’s challenges. It’s more important than ever that everyone has access to these opportunities. We partner with individuals, political institutions, technology professionals and NGOs to support the use of technology for good.
The first coding university in Germany is on a mission to empower the digital pioneers of tomorrow. With an immersive project-based curriculum, the program helps students prepare for joining the tech workforce.
Facebook supports CODE financially and funds an artificial intelligence professorship – the first of its kind in Germany.
We’ve teamed up with Mobility Hub in Munich to tackle congested streets and environmental strain.
We support this project by providing insights from our machine learning and artificial intelligence research. Together, we're building on Germany's culture of pioneering automotive research to prevent traffic congestion in cities across the globe.
We’re working closely with small and medium-sized organizations to understand their needs.
The SMB Council brings together businesses that are using Facebook to reach local customers and those around the world. The Council allows us to exchange ideas, learn about their needs and support them with tools that help them grow.
Council members can network with each other, represent SMB owners' views to policymakers and share their stories through event panels and PR opportunities.
Digital Durchstarten aims to support the backbone of the German economy: the German Mittelstand. It helps small businesses take advantage of opportunities offered by the Internet.
We work with a number of partners, including Chambers of Commerce and Crafts, to deliver free, face-to-face training in communities across Germany.
Developer Circles is a programme designed to create locally organised communities for developers. These communities provide a forum for discussion and knowledge, sharing topics that are top-of-mind for developers.
Recognising Facebook’s own roots in the developer community, our Developer Circles are aimed at equipping local developers with world-class skills.
We partner with The Economist's Intelligence Unit on The Inclusive Internet index – an annual survey providing insights into the availability and affordability of the Internet in 75 countries.
The survey also explores the Internet's relevance and accessibility to people across the globe, giving policymakers an invaluable insight into the state of the digital world.
Since 2016, we’ve partnered with the OECD and the World Bank on the Future of Business Survey. This annual study of the global economy focuses on the environment in which SMBs operate, giving them the timely, relevant insights needed to drive sustainable business growth.
The Digitales Lernzentrum Berlin brings people together to learn digital skills and to use technology for good.
We offer free facilities to partners who teach digital skills to groups with limited access to such courses, including children, the elderly and refugees.
Our Design Jams bring together experts including regulators and behavioral scientists for a series of workshops focused on design thinking. The aim is to work together to develop new data features that people will find valuable in their everyday lives.
Facebook has initiated “The Discussion Round on Digitalism and Responsibility”, in close cooperation with theologian and ethicist Prof. Dr. Peter Dabrock, Chairman of the German Ethics Council. Representatives from the sciences and society will exchange ideas and thoughts on various topics related to the digital transformation in a constructive dialogue to occur in intermittent intervals.
An engineering-focused initiative driven by operators, suppliers, developers, integrators and startups to disaggregate the traditional network deployment approach. The aim is to collaborate on new technologies, examine new business approaches and spur investments into the telecom space.
It allows us to work closely with the rest of the industry to overcome global connectivity challenges.
People use our platform to speak out against hatred. We believe these efforts against racism, violence and extremism are essential.
That's why we work closely with communities, academic experts and policymakers to support counterspeech initiatives, including P2P: Facebook Global Digital Challenge, Online Civil Courage Initiative, hackathons and NGO training.
Facebook Journalism Project launched in January 2017 to strengthen our engagement with the news industry through increased transparency and collaboration.
The initiative consists of three pillars: development of news products, improved training for journalists and helpful tools, such as News Literacy working sessions and the News Integrity Initiative.
Since 2014, Smart Hero Awards have recognised projects that actively shape society and strengthen communities by using social media to promote respect and tolerance.
Together with Stiftung Digitale Chancen, Facebook is proud to present this year’s awards, recognizing community heroes in Germany who demonstrate a commitment and contribution to democratic values and civic duty.
We support policymakers, political parties and institutions on how to use Facebook and Instagram for political and civic communications.
We give guidance on which tools and formats work best for starting dialogues with citizens and how to keep people informed about the issues that matter most to them.
"Facebook allows us to have personal interactions with our target audience, attract new customers and fulfill our sales potential. It’s the perfect combination." – Julian Rönsberg, Manager, SchwesterSchwester.Learn more
"With the donate button and donor appeals, Facebook gives us the tools to use the power and reach of the platform to achieve something great. The donations we collect help hundreds of thousands of people in need." – Thilo Reichenbach, Head of Digital Fundraising and Brand, Aktion Deutschland HilftLearn more
"For us, Facebook is an important channel through which we get most of our customer inquiries. It allows us to talk with our customers on a personal level." – Julia Lorenzen, CMO, TeeFee - Good for the whole family."Learn more
Office Information: In Germany, we have teams including policy, partnerships, communications, creative and marketing based in our Hamburg HQ and in Berlin. Our Berlin office also includes the Digitales Lernzentrum (Digital Learning Center) – a place to share digital skills and programming knowledge with the community.