Our impact in Germany

From training SMBs with Digital Durchstarten to rewarding community efforts at the Smart Hero Awards, Facebook is actively partnering with the local community and supporting economic growth in Germany.

Active and Engaged

270m people connected to the German Mittelstand

Helping businesses grow

60% of SMBs in Germany find new customers through Facebook

Coding and collaboration

5 Developer Circles

Facebook data, January 2018
Digital Durchstarten

Digital Durchstarten

Supporting the backbone of the German economy.

Digital Learning Center Berlin

Digital Learning Center Berlin

Sharing digital skills and using technology for good.

Mobility Hub Munich Partnership

Mobility Hub Munich Partnership

Driving smoother mobility.

Programs

  • All programs
  • Supporting economic growth
  • Partnering in the community

All programs

Our programs in Germany help support economic growth and the use of technology for good.

Supporting economic growth

We believe that digitization is an opportunity for economic growth. Facebook supports German businesses, students and members of the community with the skills and tools they need to unlock opportunities in today's globalized digital economy.

Partnering in the community

The Internet is an ideal place to access communities, support each other and help overcome society’s challenges. It’s more important than ever that everyone has access to these opportunities. We partner with individuals, political institutions, technology professionals and NGOs to support the use of technology for good.

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CODE University Partnership

Empowering digital pioneers

The first coding university in Germany is on a mission to empower the digital pioneers of tomorrow. With an immersive project-based curriculum, the program helps students prepare for joining the tech workforce.

Facebook supports CODE financially and funds an artificial intelligence professorship – the first of its kind in Germany.

https://code.berlin/en/

Smarter city transport
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Mobility Hub Munich Partnership

Smarter city
transport

We’ve teamed up with Mobility Hub in Munich to tackle congested streets and environmental strain.

We support this project by providing insights from our machine learning and artificial intelligence research. Together, we're building on Germany's culture of pioneering automotive research to prevent traffic congestion in cities across the globe.

Helping SMBs to grow
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SMB Council

Helping SMBs to grow

We’re working closely with small and medium-sized organizations to understand their needs.

The SMB Council brings together businesses that are using Facebook to reach local customers and those around the world. The Council allows us to exchange ideas, learn about their needs and support them with tools that help them grow.

Council members can network with each other, represent SMB owners' views to policymakers and share their stories through event panels and PR opportunities.

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Digital Durchstarten

Supporting the German Mittelstand

Digital Durchstarten aims to support the backbone of the German economy: the German Mittelstand. It helps small businesses take advantage of opportunities offered by the Internet.

We work with a number of partners, including Chambers of Commerce and Crafts, to deliver free, face-to-face training in communities across Germany.

https://www.facebook.com/business/m/digitaldurchstarten

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Developer Circles

Coding and collaboration

Developer Circles is a programme designed to create locally organised communities for developers. These communities provide a forum for discussion and knowledge, sharing topics that are top-of-mind for developers.

Recognising Facebook’s own roots in the developer community, our Developer Circles are aimed at equipping local developers with world-class skills.

https://developers.facebook.com/developercircles

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Inclusive Internet Index

Bridging digital divides

We partner with The Economist's Intelligence Unit on The Inclusive Internet index – an annual survey providing insights into the availability and affordability of the Internet in 75 countries.

The survey also explores the Internet's relevance and accessibility to people across the globe, giving policymakers an invaluable insight into the state of the digital world.

https://theinclusiveinternet.eiu.com/summary

Insights that help business grow
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Future of Business Survey

Insights that help business grow

Since 2016, we’ve partnered with the OECD and the World Bank on the Future of Business Survey. This annual study of the global economy focuses on the environment in which SMBs operate, giving them the timely, relevant insights needed to drive sustainable business growth.

https://eu.futureofbusinesssurvey.org/

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Digital Learning Center Berlin

Making tech accessible

The Digitales Lernzentrum Berlin brings people together to learn digital skills and to use technology for good.

We offer free facilities to partners who teach digital skills to groups with limited access to such courses, including children, the elderly and refugees.

https://www.facebook.com/digitaleslernzentrumberlin/

Defining a new way to design
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Design Jam

Defining a new way to design

Our Design Jams bring together experts including regulators and behavioral scientists for a series of workshops focused on design thinking. The aim is to work together to develop new data features that people will find valuable in their everyday lives.

https://designjam.splashthat.com/

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Discussion Round on Digitalism and Responsibility

Discussing ethical questions of digitalization

Facebook has initiated “The Discussion Round on Digitalism and Responsibility”, in close cooperation with theologian and ethicist Prof. Dr. Peter Dabrock, Chairman of the German Ethics Council. Representatives from the sciences and society will exchange ideas and thoughts on various topics related to the digital transformation in a constructive dialogue to occur in intermittent intervals.

Overcoming connectivity challenges
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Telecom Infra Project

Overcoming connectivity challenges

An engineering-focused initiative driven by operators, suppliers, developers, integrators and startups to disaggregate the traditional network deployment approach. The aim is to collaborate on new technologies, examine new business approaches and spur investments into the telecom space.

It allows us to work closely with the rest of the industry to overcome global connectivity challenges.

http://telecominfraproject.com/

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Counterspeech

Standing up to hatred

People use our platform to speak out against hatred. We believe these efforts against racism, violence and extremism are essential.

That's why we work closely with communities, academic experts and policymakers to support counterspeech initiatives, including P2P: Facebook Global Digital Challenge, Online Civil Courage Initiative, hackathons and NGO training.

https://counterspeech.fb.com/

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Publisher Programs & News Literacy

Training and transparency for journalism

Facebook Journalism Project launched in January 2017 to strengthen our engagement with the news industry through increased transparency and collaboration.

The initiative consists of three pillars: development of news products, improved training for journalists and helpful tools, such as News Literacy working sessions and the News Integrity Initiative.

https://www.facebook.com/facebookmedia

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Smart Hero Award

Rewarding respect and tolerance

Since 2014, Smart Hero Awards have recognised projects that actively shape society and strengthen communities by using social media to promote respect and tolerance.

Together with Stiftung Digitale Chancen, Facebook is proud to present this year’s awards, recognizing community heroes in Germany who demonstrate a commitment and contribution to democratic values and civic duty.

https://www.smart-hero-award.de

Supporting community conversations
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Politics & Government

Supporting community
conversations

We support policymakers, political parties and institutions on how to use Facebook and Instagram for political and civic communications.

We give guidance on which tools and formats work best for starting dialogues with citizens and how to keep people informed about the issues that matter most to them.

https://politics.fb.com

Community Stories

Aktion Deutschland Hilft: Germany's Relief Coalition

Activating Community

"With the donate button and donor appeals, Facebook gives us the tools to use the power and reach of the platform to achieve something great. The donations we collect help hundreds of thousands of people in need." – Thilo Reichenbach, Head of Digital Fundraising and Brand, Aktion Deutschland Hilft

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TeeFee

Customer connection

"For us, Facebook is an important channel through which we get most of our customer inquiries. It allows us to talk with our customers on a personal level." – Julia Lorenzen, CMO, TeeFee - Good for the whole family."

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About

Office Information: In Germany, we have teams including policy, partnerships, communications, creative and marketing based in our Hamburg HQ and in Berlin. Our Berlin office also includes the Digitales Lernzentrum (Digital Learning Center) – a place to share digital skills and programming knowledge with the community.

Martin Ott

Martin Ott

VP, Central Europe
Klaus Gorny

Klaus Gorny

Corporate Communications Manager, DACH
Eva Maria Kirschsieper

Eva Maria Kirschsieper

Public Policy Director
Constanze Osei-Becker

Constanze Osei-Becker

Public Policy Manager
Semjon Rens

Semjon Rens

Manager, Privacy & Public Policy
Anika Geisel

Anika Geisel

Politics & Government Associate Manager

Facebook Hamburg
Caffamacherreihe 7, 20355 Hamburg, Germany

Facebook Berlin
Kemperplatz 1 (Bellevuestr.), 10785 Berlin, Germany

politik@fb.com
Facebook Newsroom